Era apenas um sul-africano com um sonho. Tanto quanto muitos africanos pelo mundo fora, mas a diferença está em quem corre pelo que quer e quem apenas espera… sentado sem fazer nada. Thebe Magugu correu pelo que queria e ganhou o 2019 London Fashion Week Top Prize.

A Semana de Moda de Londres aconteceu no semana passada, é um dos mais importantes eventos de moda do mundo que ocorre duas vezes anualmente. Thebe Magugu foi premiado como vencedor do International Fashion Showcase de 2019.

O International Fashion Showcase (IFS) é uma exposição colaborativa, que inclui o British Council, o British Fashion Council, o London College of Fashion, a UAL e a Somerset House. O jovem estilista sul-africano Thebe Magugu foi chamado pelos jurados de “líder de sua geração” depois de receber o prémio principal.

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Yesterday I won the International Fashion Showcase 2019 in London, and I can’t believe I was given the award by my idol @sarahmower_ . I am so overwhelmed by emotions and gratitude. Thank you to @british_design , @britishfashioncouncil , @somersethouse and @lcflondon_ for selecting me for a programme that has added to vastly to my life. Thank you @niamh.tuft and @jesscatelectric for their enthusiasm, professionalism and heart in all this. Thank you to my supporters and sponsors at home, namely the @connect_za , @woolworths_sa , @flysaa and @x_kellyfung_x. Thank you to my creative team @hattienewman, @hannahsunter , @travysowen , @orlioh and @ladyasingar . Thank you to all my friends and family for their continued support through the process. Congratulations to the other 15 designers, whom I have also learned so much from, who are all so incredible and did such a beautiful Job representing themselves and their country. Fashion is such a powerful, intelligent medium and I hope we use this tool to our advantage. Best, @thebetsilem X

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A IFS contou com 16 designers de todo o mundo, incluindo Holanda, Ruanda, Brasil, Quénia, Índia e, claro, a África do Sul, entre outros países. Magugu apresentou uma apresentação única, onde mostrou as mudanças na constituição da África do Sul ao longo das décadas, com um relembrar dos seus antepassados e da África no passado, de uma forma contemporânea e voltada para o futuro.

Em declarações na redes sociais Thebe falou sobre o prémio que recebeu “ontem eu ganhei o International Fashion Showcase 2019 em Londres, e não posso acreditar que recebi o prémio das mãos do meu ídolo Sarah Mower. Estou num misto de emoções e gratidão… A moda é um meio tão poderoso e inteligente e eu espero que possamos usar essa ferramenta em nossa vantagem.”

O IFS deste ano teve como objetivo explorar temas de política, sustentabilidade, identidade e património. Outro designer africano que recebeu uma menção especial do painel de jurados foi Cedric Mizero, de Ruanda. A sua apresentação, que foi destacada como “universal e profundamente humana”, apresentava objetos do quotidiano encontradas numa aldeia ruandesa e salientava os problemas enfrentados pelas comunidades marginalizadas.

Abaixo podes ver alguns trabalhos de Thebe Magugu:

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Dedicating this post to the brilliance of @marysibande , whose awe-inspiring and challenging sculptural work – with its intentions of reflecting, questioning and subverting – served as an important reference when we created Art History SS19. She has created the most moving exhibitions, from “Long Live The Dead Queen” to “The Purple Shall Govern” and the immersive “A Crescendo of Ecstasy” An Art Times profile by Joyce Coudray reads: The work of South African artist Mary Sibande tells the tale of her alter-ego Sophie, a domestic worker who finds refuge in dreams where she emancipates herself from the ghoulish realism of an ordinary existence, cleaning other people’s homes. Exploring the construction of identity within post-apartheid South Africa, Sibande’s work probes the stereotypical contextualisation of the black female body. As her working uniform is gradually transmuted into towering attires, Sophie is granted access to the glitzy world of Europe’s high-ranking monarchs and social elite; some might say, a far stretch from the ungratified life of a post-apartheid South African maid. ~~ Thank you Mary for continuing such important, transformative work

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Our SS19 collection, Art History, is about piecing together South Africa’s contrasting cultural landscape in interesting ways. Art is such a pro-active way of dealing with pain and trauma, which we as South African’s know quite a bit of. I found it quite beautiful that most of the major art movements stemmed from times of suffering and war, and you don’t have to look far to see that we are in a time of socio-political and economic upheaval. But hope has always been something that has forged us on, and personally, for my family and I, that sense of hope has been through the church, which you will notice cues of in the collection. Strong colour and prints, a negotiation between concealing & revealing and ecclesiastic shapes form the basis of our SS19 offering. All custom prints done by @abimeekel and @claire_meekel from @meek.meekier.meekest ; two girls I think are the voices of tomorrow. Photos by @eunicedriverphotography Thank you for the continued platform @safashionweek and @woolworths_sa #arthistorySS19 Collection available for pre-order//

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